Main content starts here, tab to start navigating

What gives with this years Goose Island Black Friday?

2018 is our 5th year anniversary of hosting this always memorable event.

At 9 AM on Friday, November 23rd, we will open our doors and begin Black Friday retail bottle sales.  Goose Island has 6 Variants for 2018.  Top Hops is receiving more of some than others.   We are giving out wristbands this year.  Wristbands will be available starting at midnight on Thanksgiving. Wristbands will be numbered. The person who comes and gets the wristband MUST be the person on line on Friday morning. Wristbands will have a snug fit. Any wristbands that are stretched out or have been tampered with will be void and that person will go to the back of the line.  Once you have a wristband, you have a place in line.  It may be a cold evening so feel free to go someplace to keep warm. Anyone who chooses not to stay in line must be back before 7:00 AM. The line will form up at 7:00 AM. Please do not be late.

If you choose to stay on line overnight, please be respectful of our neighbors as Orchard Street is a residential community. Top Hops will be closed for business on Thanksgiving, however the bathroom will be available for your convenience.  Please be respectful of the bathroom. 

Goose Island will be generously supplying coffee and beignets. We do not know the time these items will be available.

Retail sales start at 9:00 AM.   Please note that we have hundreds of great beers available in addition to the Goose Island brands.  All of our inventory is available so, by all means, if you see something you fancy, grab it. Beer makes a great gift.

After the line has finished, or when the Goose Island bottles are gone, we will close our doors until our regularly scheduled noon opening. This gives us a chance to set up for the second act, the draft. Everybody will be given 6 color coded tickets. Each color corresponds with one of the variants. This ticketing process will ensure that everyone will have an opportunity to purchase a 5 oz pour for each of the variants. There is no need to rush and order all the variants at once.  If you have a ticket, there will be a beer for you.

Goose Island has once again decided to treat everyone to pizza during the draft portion of the event. Pizza will be delivered to Top Hops in the early afternoon.

We will have a strict purchase limit of two bottles each of all variants.  Pricing and quantity are as follows:  (NYS Sales tax 8.875% not included.)

BCBS Vanilla - 250 Bottles (Max 2/person) $32.99 each

BCBS Midnight Orange - 250 Bottles (Max 2/person) $32.99 each

Coffee Barleywine - 130 Bottles (Max 2/person) $20.99

Wheatwine - 130 Bottles (Max 2/person) $20.99

BCBS Bramble Rye - 130 Bottles (Max 2/person) $32.99

BCBS Reserve - 130 Bottles (Max 2/person) $33.99

BCBS 2018 - 75 cases $16.99 each or $183.50/case of 12 (includes 10% discount).  There is NO purchase limit on BCBS '18.  

Goose Island kegs coming in for the Takeover are:

2013 BCBS

2014 BCBS

2016 BCBS

2017 BCBS 

2018 BCBS 


Midnight Orange

Coffee Barleywine


Bramble Rye


And many more!!

Q: Is the beer good to go this year?
A: Yes.  Goose Island will be releasing Bourbon County Stout on Black Friday.

Q: What are the variants?
A: The 2018 BCBS variants are Original, Vanilla, Midnight Orange, Coffee Barleywine, Wheatwine, Bramble Rye and Reserve

Q: So, there isn’t a Coffee? Or a Barleywine?
A: That’s correct, but there is a Coffee Barleywine.

Q: Will someone be on hand to manage the line and make sure there is no cutting?
A: We like to think all of our customers can be civil and responsible, but we will have someone on hand to manage the crowd overnight.

Q: Can we drink outside while we wait for the doors to open?
A: Drinking on public property isn't legal in New York. Please be mindful of the law and our neighbors.

Q: Will anything else be open in the neighborhood?
A: We're in discussions with a few businesses on the block to staff up to support your early morning coffee and snack needs. We will also have some snacks and such available as in previous years.

Q: Will there be bathroom access for people in line?
A: Yes we will have some people on staff to allow access to the Top Hops bathrooms.

Q:  Still have questions?
A:  Email Kevin at

How often do you change your tap list?

Constantly! Endlessly! Nearly every keg we pour is a one-and-done, so you can frequently watch our draft list change in real time over the course of an evening.

What does “draft line cleaned” mean?

We clean our draft lines regularly, with each and every line getting cleaned every two weeks. Clean draft lines make for better tasting beer, and that’s what all of this is about.

Do you guys have X beer? Why not?  

In America, beer is sold in what is called the three-tier system: Brewers sell to distributors who sell to retailers. In other words, a brewery has to have a relationship with a distributor in an area for their beer to be available in that area. Entering a market is a big decision for any brewery, and not everything is available everywhere.

Do you have >insert ultra rare white whale beer here<?

Sorry, but we don’t carry the following:

Russian River
Hill Farmstead bottles
Tree House cans
Any crazy, limited release, only sold at a massive festival or at the brewery.  (Dark Lord, Sexual Chocolate, Hunupu, etc.)

Do you guys have a list of all the beers you have online?  

Our selection of bottle beers is vast and ever changing, and it’s enough of a challenge to keep it that way. Maintaining an accurate online inventory just isn’t feasible.  Our shop includes our best sellers which are always in stock.  Just ask if you have an interest in an item that you don't see listed in the shop.  Chances are we have it in stock and can include in your order or we can procure from our distributors given ample lead time.  

Do you serve wine?

Yes!  We work with a fabulous French importer who supplies us with several delicious options including a Rose.  All our wines are $12 a glass.

Do you carry food?

Glad you asked!  Indeed, we do.  In fact, we are very proud of our small bites menu which features many local purveyors from the Essex Street Market.  Our menu includes meat and cheese plates,  olives and scrumptious warm German pretzels,  all items that pair perfectly with beer.  We are very pleased to carry award winning Consider Bardwell cheeses which come to us thanks to our multiple hat wearing architect/cheese man.

Do you deliver?

Yes, we deliver to corporate customers via a third party corporate delivery service. Delivery cost is $30 for up to 2 cases/12 growlers/2 five gallon sixtel kegs,  with $3 for each additional box.  Our delivery service requires a three hour window from pickup at our shop to delivery to you.  Higher prices will apply outside of Manhattan and outside of regular business hours. Please note that  someone of legal age, with valid ID,  must sign for the delivery. We require at least 2 days lead time for large quantities.  Orders can be made online or with a call to the store which we recommend if order is of a time sensitive nature.  

We also have a delivery service available to our local customers.   Delivery costs are reasonable at under $10 in a 30 block range.  Service is available 7 days a week until 11pm.  Same day home delivery orders must be placed with a call in to our shop.  Note:  Someone of legal age with ID must sign for delivery.  Of course, we also welcome Postmates pickups.

 Please note that by design, our selection is vast and our inventory is shallow. Please reach out directly with specific requests as we place orders with our distributors daily. Note that our distributors order window closes at 3pm and not all distributors deliver every day. In short, we will always do our best to fulfill your order within the constraints of the three tier distributor system.

Do you ship outside of New York City?

We do not deliver outside of the city.  

Do you have any of this beer warm? I don’t want to let this cold one get warm as that’s what causes skunking.

Actually, not the case.   Skunking is caused by exposure to light and has nothing to do with temperature changes. While it is best to get beer cold and keep it that way, having cold beer come to room temperature won’t damage it in any way. That being said,  don’t leave beers in your car in the summer and don’t let beers freeze.

Do you guys fill growlers from other bars/breweries?

Sure thing.

How long will my growler or crowler stay fresh?  How do I care for my growler or crowler? 

Treat a growler full of beer like milk at the edge of its expiration date: Drink within a day or two at the most. Once opened the beer should be consumed same day.  Crowlers do better and will keep for a few weeks.  Both should be kept cool until opening.  

Do you sell kegs?

We sell kegs, though only for corporate clients who have tap systems. We are not in a position to supply ice, buckets or taps.

Fun with acronyms!

ABV: Alcohol By Volume

IBU: International Bitterness Units, which is a scale from 1-100 that rates the bitterness of a beer.

BA: Barrel Aged

BBA: Bourbon Barrel Aged

DDH: Double Dry Hopped

DIPA: Double IPA

IIPA: Imperial IPA